Heroes for Moms is a platform for blood drive events focused on saving the lives of moms who need blood to survive childbirth. These blood drives save lives and raise awareness of pregnancy conditions that may cause hemorrhaging, including placenta accreta. These events are organized by moms and survivors, who survived in part by blood transfusions after giving birth, and supported by organizations advocating for maternal health education and awareness. Survivors are in attendance to share their personal stories of why blood donations are so important and to thank those who give the gift of life.

These events serve to:

  • Help women be prepared with the blood products they might need after giving birth. Hemorrhaging is a major cause of maternal mortality and rates of obstetric blood product transfusion have increased by 33% since 20011. The need for blood is constant and it must be ready when mothers need it.
  • Raise awareness of life-threatening pregnancy conditions that can cause catastrophic hemorrhaging and frequently requires a blood transfusion to save the mother’s life. One of these complications, Placenta Accreta, impacts 1 in every 333 pregnancies2 and the rates are rising in parallel to the rates of cesarean births.
  • Highlight the need to improve maternal-child health. With the rising maternal mortality and morbidity rates in the U.S., maternal health programs must be available to support mothers today. The rate of maternal mortality in the U.S. has more than doubled in the past few decades3 and postpartum hemorrhage is the leading cause of maternal mortality4. It is vital that mothers receive necessary health care and support before and after childbirth. Many organizations serve as a resource and inspiration to help women improve their health, focus on self-care, and pursue family wellness – several will be in attendance to offer assistance and share resources.
  • Support local mothers in need. The Alexandria Virginia blood drive will serve as a collection site for food, diapers, and baby and toddler clothing for mothers and families in need of these items through My Grandmother’s House and promote the new in-kind gift program for the mothers on bed rest at Inova Women’s Hospital.

1-National Center for Biotechnology Information
2-Society for Maternal-Fetal Medicine
3-World Health Organization